How Much is Your Espresso Fix Costing?
by Dolce Kalldo
http://www.espressoyourlove.com
Few things are more enjoyable (ore more necessary) in the
morning than a strong espresso to kick-start your day. Out
society is without doubt coffee-obsessed, with an
astonishing 79 percent of people over the age of eighteen
drinking at least one cup of joe on a daily basis. It is
no surprise coffee houses have been popping up on every
corner and the airwaves are inundated with coffee related
advertisements. But what exactly is this coffee craze
actually costing? The answer to that question may be quite
shocking and may make you want to rethink your purchasing
habits when it comes to the rich beverage.
It is estimated that nearly 110 million Americans drink
coffee every day. Since 1999, the size of coffee mugs has
increased considerably and so have the contents, in the
same measure. No wonder coffee houses keep popping up all
over the country. So much so that the gas stations and fast
food joints have also taken the opportunity to sell coffee.
As the demand goes on increasing the suppliers compete with
each other to flood the market with their product.
The demand of coffee has risen so much that many
suppliers are finding it hard to cope up with it!
Apparently, many coffee shops are also
making lots of money because of such a high demand. One
great example is Starbucks, a leading chain of coffee
shops. They have zeroed in on the demand and made huge
profits. In 2004, they recorded a whopping profit of 70
million dollars for the fourth quarter. This is a lucrative
business indeed!
If you estimate a small espresso in your favorite coffee
shop runs approximately two and a half dollars, your coffee
fix for only five days out of a week quickly shoots up to
twelve and a half dollars. Quite rapidly, your cup of
espresso skyrockets to a whopping $625 per year assuming
you only purchase coffee five days a week. If you drink
coffee every day for a year, your daily espresso fix totals
a phenomenal $910. And that cost is only for one person.
If your significant other enjoys a daily cup of joe, double
that cost and soon you are racking up almost $2,000 a year
on coffee alone.
You could have done so much more with this
amount. You could have had a good vacation with that
amount, or you could have bought the latest electronic
gadget, or simply saved that money (do not forget to
calculate interest levied on it). So, the next time you
loosen your pockets to pay for coffee, just think how much
of coffee actually suits your budget. This has left you
thinking, isn't it?
If coffee is a luxury you don't want to let go, then
consider other options, such as cutting it down gradually
or switching over to a cheaper brand. If espresso is all
you want then think of investing in a coffee machine. You
will get your professional cup of coffee at an affordable
cost. Whichever way you reduce your expenditure on coffee
you will certainly have a sense of satisfaction at the end
of the day. All it takes is a bit of determination to curb
your craving for coffee.
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